Head of Digital

Location: London

About QA:
We are specialists in technology – providing a comprehensive suite of talent and training services helping individuals and companies to be winners in the digital revolution. Over 290,000 people learned with us last year!


At QA, we are absolutely committed to breaking down barriers, eliminating discrimination and ensuring equal opportunities so that diversity can flourish here. One of our core values is that ‘our Diversity makes us stronger’ - we recognise that people from different backgrounds and experiences bring valuable perspectives and enhance the way we work at QA. As a market leader in the digital education, it’s our duty to drive diversity and inclusion not only for ourselves, but also the wider industry, the clients we serve and the communities in which we work.


The Role
As the Head of Digital you will create value through digital channels by managing digital development projects, driving traffic performance and ROI through paid media and SEO, managing marketing performance analytics, growing social media presence.


Key Responsibilities

• You will own the overall digital strategy and lead the digital team covering website UX and development paid media, SEO, content, social and analytics
• Strategic planning, management and development of our website(s) and digital media channels  
• Lead website optimisation initiatives to optimise site performance based on performance analysis, A/B tests and latest competitor and industry developments
• Drive digital analytics, measuring and monitoring the effectiveness of our webs 

Skills / Experience Required

• Completed multiple website transformation projects
• Planned, managed and delivered large scale complex digital change initiatives/projects
• Assessing and reporting on performance, identifying trends, risks and opportunities
• Have an understanding of digital technologies and experience of identifying, sourcing and delivering new technologies to improve customer experience and drive growth
• Expert technical understanding of websites including HTML, CSS
• Expert knowledge and understanding of content management systems (Umbraco ideally)
• Good working knowledge of Google Analytics, AdWords and understanding of the principles of Tag Manager 
  
  

What QA can offer you?

• Career Development – 3 full training days from a wide range of courses
• Continuous performance development
• 2 days off for charity work
• Work for a company that promotes Wellbeing – Mindfulness classes, fitness classes, wellbeing campaigns throughout the year with QA's approved listeners
• Hybrid working

Equal Opportunities
At QA, our mission is to help everyone find their place in the world. This means we continually celebrate the diverse community different individuals cultivate. As an equal opportunity employer,